Your privacy matters to us a lot. This policy explains what data we collect, why, and how we protect it. We've tried our best to keep it readable so you don't need lawyers to read it.
The short version: We collect minimal data. The website uses privacy-friendly, cookieless analytics and collects your email if you subscribe. The desktop app only validates your license periodically and checks for updates. We don't sell your data.
1. Who we are
Rymdskottkärra AB (the "data controller") is responsible for your personal data. We're a Swedish company located at Vattmyragränd 47, 177 39 Järfälla, Sweden. Few people know that the company name actually means "Space wheelbarrow".
For privacy-related questions, contact us at [email protected].
2. What data we collect
On the website (getprvw.com)
- Email address: if you subscribe to our newsletter or contact us
- Page analytics: we use Umami, a privacy-focused analytics tool that we host on our own server. It tells us which pages are visited, where traffic comes from, and approximate location (country level). Umami doesn't use cookies and doesn't collect any personal information.
- Download counts: when you download Prvw, we record which version and architecture you chose, along with your country, for stats. We don't store your IP address or any other identifying info.
In the desktop app
- License key: stored locally on your machine. The app verifies it cryptographically offline, and periodically checks our server to see if your subscription has expired or been extended. During these checks, we also send a hashed device identifier so we can detect key sharing. We don't use this to track you or your activity, only to count distinct devices per license.
- Organization name: for commercial licenses, we store the organization name you provide at checkout, to display it in the app's About window.
The desktop app has no usage telemetry and no crash reporting — it doesn't report which features you use, how often you use them, or anything like that. The only network calls it makes are license validation (including the device identifier mentioned above) and checking for updates.
What we DON'T collect
- Your file names, image contents, or any data from your file system, ever. We don't want to know your files.
- Your keystrokes, screenshots, or clicks from the app.
- And we never train models on your data!
3. Why we collect this data (legal basis)
Under GDPR (EU law to protect your rights over your data), we need a legal basis for processing your data, which is pretty nice and fair and we apply it to all our users globally, not just EU citizens. Here is a list:
- License validation and subscription status checks: As a business baseline, we need to know who has a valid license and who doesn't.
- Legitimate interest: Website analytics and download counts help us understand how people find and use our website, which directly shapes the product roadmap. This is strictly not about tracking any particular user — we actively avoid that. We only look at aggregate data that can't be traced back to a single person.
- Consent: Email addresses to send you news that hopefully interest you. (You can unsubscribe anytime from all communications we send, except for stuff we need to send like updates to this very policy.)
4. How we use your data
- To process your license purchase
- To maintain and improve Prvw
- To send you product updates (if you subscribed)
- To respond to your support requests
- To analyze website traffic and improve our communication
5. Who we share data with
We only share data with service providers who help us operate Prvw:
- Cloudflare (hosting) — hosts our API server for license validation and download tracking on its global CDN. Download events (version, architecture, country) are stored in Cloudflare D1 (SQLite). Cloudflare's privacy policy
- Listmonk (newsletter) — self-hosted on our server. Stores your email address and subscription status. No data leaves our infrastructure except when sending emails via AWS SES.
- AWS SES (email delivery) — sends newsletter and confirmation emails on our behalf. AWS privacy policy
Our page-level website analytics (Umami) are self-hosted on our own server — no data is shared with any third party for that.
We don't sell your data. We don't share it with advertisers or anyone not listed above.
6. Where we store your data
Page-level website analytics (Umami) and our newsletter system (Listmonk) are self-hosted on our own server in Europe. Our license and download tracking server runs on Cloudflare Workers on a global CDN.
7. How long we keep your data
- Purchase records — kept for 7 years (Swedish accounting law requirement)
- Email subscriptions — until you unsubscribe, then we have no use for it.
- Analytics data — typically 2 years, then aggregated further, or deleted. Old data is less helpful.
- Download counts — kept permanently in aggregated form (version, architecture, country). No personal information is stored.
8. Cookies
We don't use cookies. Umami, our analytics tool, is fully cookieless. We don't use third-party advertising cookies or cross-site tracking.
9. Your rights (GDPR)
EU residents have the right to:
- Access — request a copy of your personal data
- Rectification — correct inaccurate data
- Erasure — request deletion of your data ("right to be forgotten")
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interest
- Withdraw consent — for newsletter subscriptions, unsubscribe anytime
To exercise these rights, email us at [email protected]. We'll respond within 30 days.
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) or your local data protection authority.
That said, we try to be nice to everyone, not just EU citizens.
10. Children's privacy
Prvw is not directed at children under 16. We don't knowingly collect data from children. If you believe we have, please contact us and we'll delete it.
11. Changes to this policy
We may update this policy occasionally. We'll notify you of significant changes via email (if you've purchased a license) or by posting on our website. The "Last updated" date at the top tells you when it was last revised.
12. Contact
Questions about your data? Want to exercise your rights? Email us at [email protected].